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The Business Behind the Bouts: OverDogs Podcast Episode 13

Unveiling the Commerce of Combat Sports


Combat sports, often viewed through the lens of physical contests, also involve a complex tapestry of business dealings and promotional dynamics. Episode 13 of the OverDogs Podcast reveals the intricacies of the financial and promotional aspects that underpin the industry.

The Financial Dynamics of Fighting

“The sport isn’t just about fighting; it’s about selling the fight,” one speaker remarks, highlighting the importance of marketing in combat sports. Fighters discuss the nuances of negotiating contracts, the disparities in pay between newcomers and established stars, and the critical role of sponsorships in supplementing income.

Promotional Strategies

A significant portion of the discussion focuses on how fighters and promoters work together to build hype around events. “It’s a show as much as it is a sport,” a fighter points out, emphasizing the entertainment aspect of combat sports. Discussions about pre-fight press conferences, social media engagements, and creating compelling narratives for the fighters are highlighted.

Brand Building

Some fighters speak about transcending the sport to become brands themselves. “You’ve got to be more than a fighter; you’ve got to be a brand,” one fighter notes, discussing the importance of public image and media presence. Stories about fighters leveraging their fame to venture into business, movies, or other entertainment sectors are shared.

The Role of Media Rights and Broadcasting Deals

The podcast touches upon the lucrative nature of media rights and broadcasting deals. “These deals are what fuel the sport financially,” a commentator notes, discussing how major broadcasting deals have transformed the financial landscape of combat sports.

Conclusion and Summary

Episode 13 of the OverDogs Podcast offers an enlightening perspective on the business side of combat sports. From the art of promotion to the necessity of brand building and the impact of media deals, the episode paints a comprehensive picture of the economic forces at play behind the scenes. It’s a revelation of how business acumen is as crucial as physical skill in the world of combat sports.

Check out the full episode at or click below!

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