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Digital Transformation in Combat Sports: OverDogs Podcast Episode 16

Photo Source: Sacnilk

The world of combat sports is undergoing a seismic shift, redefined by the advent of digital media and new broadcasting platforms. In Episode 16 of the OverDogs podcast, hosts Mike Perry, Ice Bagz and Mac Mally and their special guest Ariel Helwani delve deep into this revolution, offering profound insights into how this evolution is reshaping boxing, UFC, and MMA.

The rise of streaming services has democratized access to fight promotions. Platforms like DAZN and ESPN are changing how fans consume combat sports. Unlike traditional pay-per-view, these services offer more flexibility and a broader reach, making high-profile fights more accessible. Mike Perry notes, “Streaming has knocked down the barriers. It’s not just about cable TV anymore.”

The podcast also explores how pay-per-view models are evolving. With streaming, the revenue dynamics have shifted, potentially offering fighters a larger piece of the financial pie. Ariel Helwani points out, “Fighters are now in a better position to negotiate their share, thanks to the transparency and reach of digital platforms.”

An intriguing part of the discussion centers on the growth of independent fight promotions. While the UFC remains a dominant force, new media has allowed smaller promotions to gain traction and visibility. Ice Bagz remarks, “It’s an exciting time for fighters. Options outside the UFC are growing, thanks to digital exposure.”

The hosts also touch upon how social media and online platforms have transformed fan engagement. Fighters can now connect directly with their audience, build personal brands, and even influence fight matchups. Mac Mally observes, “The fan-fighter relationship has never been this interactive.”

The OverDogs podcast Episode 16 opens a window into the future of combat sports. As digital platforms continue to evolve, they bring new opportunities and challenges, reshaping the way fights are promoted and experienced. This digital transformation marks a new chapter in the storied history of boxing, UFC, and MMA.

Check out the full episode here: or click below!

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