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Empowering Fighters: Anthony Pettis and the Importance of Building a Brand

Anthony ‘Showtime’ Pettis, a name synonymous with excitement and skill in the world of MMA, shared valuable insights and advice for fighters navigating free agency or contemplating their UFC career trajectories.

In the ninth episode of the OverDogs Podcast Pettis stressed the critical importance of building a personal brand. He emphasized the role of effective management and strategic choices in empowering fighters to make informed decisions and craft successful careers in the fiercely competitive world of MMA.

Photo Source: UFC/Zuffa LLC

For aspiring fighters, Pettis’ advice is a beacon of guidance, shedding light on the vital role branding plays in an athlete’s journey. It’s about leveraging one’s unique strengths and personality to create a lasting impression, both within the octagon and beyond. Pettis’ own journey stands as a testament to the power of a well-defined brand, something that extends far beyond the fights themselves.

“Your brand is your identity — craft it with purpose, and let it resonate beyond the ring.” – Anthony Pettis

Uncover more of Pettis’ insights on building a successful fighting career and the vital role of branding. To gain comprehensive knowledge and further insights, visit or peep the full episode below.

E9 • S1 Anthony Pettis, Mike Perry, & Abe Kawa talk UFC athlete pay & success advice in the game!

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